CHERUBINA & FRIENDS | EME PROFESSIONAL SKINCARE, the future of personalized cosmetics

Eme Professional Skincare is the answer to your skincare needs, a fairy godmother that provides personalized solutions for radiant, healthy-looking skin. Behind this company is a team of experts passionate about skin health and beauty, led by Marta Garrido, a young woman with a deep passion for dermatology and the science behind skincare. At just 27 years old, she has established a strong position in the cosmetics market with a following of true fans of her products.

One thing we're clear about after speaking with Marta is that every skin is unique and therefore deserves personalized treatment. Her products are formulated to address each individual need.

Its essence lies in the perfect combination of high-quality ingredients and the science behind skincare, creating products that are not only effective but also indulgent for your senses. At Eme Professional Skincare, they dedicate their time to helping you achieve your best version, revealing skin that radiates confidence.

What motivated you to study Pharmacy and then focus on skin care?

My vocation for pharmacy runs in my family. I remember my father in his white lab coat all my life. He's also a pharmacist, like my grandfather. I never doubted I wanted to be like him. In fact, he always tells me that from a very young age, I loved going and watching them work there. It wasn't until my later years of college that I knew I wanted to focus on the world of cosmetics.

How do you select ingredients for your products and what factors do you consider when choosing them?

I always start from a population need, such as the correction of wrinkles, dark spots, or a general lack of radiance in skin. From there, I study the most effective ingredients and concentrations to meet these needs. At EME, we place special value on efficacy, which is why we select the best active ingredients, pure and highly concentrated, discarding those without proven evidence.

What are the biggest challenges you've faced as an entrepreneur in this industry, and how have you overcome them?

To be completely honest, I'm frustrated by the number of brands on the market. Making your way into a competitive market is a challenge, and it's not this enormous competition that's the hardest for me, but rather the information overload and, at the same time, the misinformation that comes with it. When I started with EME, I realized that it's a constant struggle to re-educate my clients, since these market giants don't have the same concern as EME in creating top-quality formulas specialized for your skin type. Although I admit that at the same time, it's super gratifying to see that they understand the reasons behind a routine and why EME is better than any other brand.

Do you think there is enough awareness among the population about the importance of skin care from an early age?

Definitely NOT!!! And it's incredibly striking how we see that those who start skincare at a younger age do so because they have blemishes like juvenile acne. There's a lack of awareness among the population; we only worry when the damage is evident, whether it's wrinkles, itchy skin, dryness, or acne, but the damage starts much earlier. It's well proven that the skin gradually loses its regenerative capacity, substances that maintain elasticity, and properties that maintain proper hydration. That's why it's extremely important to take care of your skin from a very early age to prevent future damage.

What was your starting point for developing the idea of ​​creating a line of personalized cosmetics designed specifically for individual skin needs?

After completing my studies as a pharmacist, I worked at a large international cosmetics company. It wasn't until I returned to my father's pharmacy/laboratory, where I had previously interned, that I realized I couldn't confidently recommend a commercially available routine to my clients. The market lacked more artisanal, more minimalist, and, above all, more skin-specific products. I was already familiar with the market through this cosmetics laboratory; I had direct access to my clients thanks to working behind a pharmacy counter; and, above all, my father has a laboratory where we've been formulating medications all our lives! How could I not do it?

Can you share Marta Garrido's skincare routine with us, and what product do you think is a must-have in your routine?

Of course! It's the best routine in the world, as simple and easy to follow as it is effective. A complete routine always has to include, (post-cleansing and pre-sun protection), at least a serum, a cream, and an eye cream. In terms of benefits, it provides good hydration, with anti-aging and anti-wrinkle properties, and of course, cell renewal, which purifies and renews the skin. As an extra, for me, it's essential that it provides luminosity, softness, and suppleness, in addition to protecting the skin. I started with these benefits to develop my ideal routine. And I've achieved it with just three products. In the morning and at night, I follow the exact same routine: first, I apply the Hyaluronic Intensive Serum, and after it's completely absorbed, I apply the Essential Cream. This way, I provide all the benefits internally (serum) and more superficially (cream). One or two nights a week, I apply the Purifying Serum at night before my routine, which is what performs the renewing action. I can't reveal the outline yet, since it's coming out very soon!

What's your long-term vision for your brand, and what are your future plans for continued innovation in this field?

I aim to always firmly maintain the essence of EME, which is personalized care, formulated with top-quality ingredients. I provide advice for all skin types that need it, monitor and adapt routines... Of course, I'm always constantly training to be able to offer my clients the latest developments and discoveries.

What advice would you give to other female entrepreneurs looking to break into the beauty and skincare industry?

They should always do it with a product that they would not use themselves, but rather one that they would recommend to their mothers.